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We grew awareness of Aeroflot in their first UK & European communications programme.

Hill+Knowlton Strategies grew awareness of Russia’s national airline Aeroflot within the UK and mainland Europe, in its first communications programme outside of Russia and the former Soviet Union.

To publicise the Aeroflot brand, H+K Strategies conducted a CEO briefing programme in the UK and France, introducing the CEO to national and international print and broadcast media, leading French TV business channel LCI, the BBC, the Financial Times, The Times, Bloomberg and the Wall Street Journal.

To gain maximum exposure in the new European market, H+K Strategies organised and moderated the first Media Roundtable conducted by Aeroflot in London along with leading airline solutions provider Sabre. The lunchtime Roundtable attracted over 15 leading global international, national and trade journalists and resulted in significant positive media coverage for Aeroflot across the media thus helping to change perceptions of the airline amongst business and leisure travellers.