Allianz Cup

Financial services provider Allianz needed to raise its profile among US high net worth individuals. The World Match Racing Tour – a premier sailing series – presented the ideal medium. Success demanded maximum brand-exposure.

We developed the event identity, along with full guidelines and content. Toolkit format made for easy implementation on the ground (and on the water) in San Francisco. For maximum standout, Allianz’s logo was integrated into the event logo, while an accompanying ‘dueling sails’ symbol offered an instantly recognisable graphic for use online and in promotional material, on yacht liveries and in event branding.