Hill & Knowlton’s Sports MD Andy Sutherden on Sky Sports News: Budweiser FA Cup
Hill & Knowlton’s Sports MD Andy Sutherden is interviewed live on Sky Sports News (16 June 2011) discussing the impact of Budweiser’s sponsorship deal with the English Football Association (FA) for the naming rights of the FA Cup for a reported £24m over 3 years.
Sutherden is quizzed on the appropriateness of the a beer company sponsoring the tournament (given that cigarette in sports sponsorship is now banned), and he comments on the globalisation of football and its sponsors, Budweiser’s aims of the sponsorship deal, and compares with the hugely successful Carling Cup – a client of Hill & Knowlton.
Watch Andy here.
