See video
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The Olympic Journey: The Story of the Games

On 9 May, H+K Strategies in partnership with Ogilvy PR managed the announcement of a unique new exhibition called “The Olympic Journey: The Story of the Games”. London 2012 partner BP is collaborating with the Olympic Museum in Switzerland to bring an exhibition telling the Olympic story to the Royal Opera House in London during the Games next year.

The Olympic Journey will include a display of all the Olympic Medals since 1896 and all the Olympic Torches since 1936. There will also be a “Hall of Champions” featuring the stories and inspirational achievements of great Olympians from the modern Games. Working to a tight timetable, H+K Strategies and Ogilvy handled the staging of the press announcement involving Olympic gold medallist Jonathan Edwards and secured good media attendance at the Royal Opera House, as well as the presence of numerous important stakeholders.  Extensive media coverage was secured and feedback from stakeholders was highly positive. Planning is now underway for further activity to promote the exhibition in the coming months.