Array ( [0] => Array ( [embed] => [value] => [provider] => [data] => Array ( [emthumb] => Array ( ) ) [version] => 0 [duration] => 0 [view] => ) )
Array ( [0] => Array ( [embed] => [value] => [provider] => [data] => Array ( [emthumb] => Array ( ) ) [version] => 0 [duration] => 0 [view] => ) )

Carling Cup 2010: reaching new levels of fan engagement

The 2009/10 season saw H+K Strategies signed up to play a broader role for brewers Molson Coors on their Carling Cup sponsorship, with all elements of the campaign being outsourced to the agency alongside the PR activation.

Under H+K Strategies' management the competition continued its renaissance prompting Molson Coors board director Martin Thomas to describe the competition as “Another outstanding triumph of Carling sponsorship, pioneering again with extensive digital communication to involve football fans” and Daily Mail sports columnist Charlie Sale to report it as “Easily the best work in sports PR over the last year is agency Hill+Knowlton's promotion of the Carling Cup.”

The 2010 Carling Cup Final reached new levels of fan engagement with supporters given the opportunity to join a ‘digital roll of honour’ as part of the trophy celebrations, create their own personalised banners inside the stadium + along Wembley Way and take part in the biggest ever live Twitter commentary.