Launched an International Development Report
The Centre for Skills Development asked us to launch their Training for Rural Development report, which focussed on the importance of training for women in rural communities in developing countries.
To do this, we created a media strategy across UK, Ghana and India to target policy-makers and relevant NGOs and created a tailored approach for target media, based on a central content hub managed from the UK.The results included 13 national print, 27 regional print, five specialist and 26 online pieces.