Positioned City & Guilds as the experts on apprenticeships
To position City & Guilds as the experts on Apprenticeships, H+K Strategies commissioned a report to identify the barriers employers face in hiring apprentices.The results were discussed by key business leaders at an Apprenticeship Summit held by City & Guilds during Apprenticeship Week, hosted by Karren Brady.
We achieved almost 100 pieces of coverage including a feature on BBC Breakfast, the Today Programme & Five Live. As a direct result of the coverage Professor Alison Wolf requested the full report to include in her Government review of 14-19 education.
Over 500 sales appointments were generated including two significant new customers who are expected to contribute £1M of revenue this year.