See video
Array ( [0] => Array ( [embed] => http://vimeo.com/12470248 [value] => 12470248 [provider] => vimeo [data] => Array ( [emthumb] => Array ( ) ) [version] => 0 [duration] => 0 [view] => See video ) )

We developed a strong content-driven digital campaign to drive awareness and talkability

With every electrical retailer slashing prices and airing expensive TV advertising campaigns in the run-up to the World Cup, H+K Strategies had a tough brief from Comet: raise brand awareness, tell consumers why they should upgrade their TVs and help us to drive sales.

We developed a strong content-driven digital campaign to drive awareness and talkability. We knew that men make the decision to buy a new TV, but women hold the family purse strings, so convincing the ‘missus’ was going to be a vital ingredient in stimulating TV sales. This inspired our creative idea – Perfect Pitch, a comedy sketch with football mad Keith Allen that gave men the tools and arguments to persuade their better halves to invest in a new TV set – and would drive people to the Comet website.

The ‘Perfect Pitch’ video delivered over 70,000 online views and 80 pieces of coverage across national TV, national print, consumer, online, broadcast and regional media including Soccer Am, Live from Studio 5, GMTV, and BBC Breakfast. TV sales were increased by 170% ahead of the World Cup.