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Counting Down to the Games

When long-serving Worldwide Olympic Partner OMEGA wanted to unveil the London 2012 Countdown Clock 500 days before the Olympic Games they turned to H+K Strategies to drive media coverage.

Imagery of the unveiling event was published in six national newspapers, including front and back covers, and numerous online media. When the clock unfortunately malfunctioned the following day H+K Strategies handled  journalists’ enquiries, minimising negative impact on the brand.