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Drive Trust and Increase Awareness of Aviva Brand Through Athletics

In our role as lead strategic agency within Aviva’s integrated agency approach we have delivered sponsorship consultation and creation of innovative PR campaigns for both elite and grassroots athletics promoting Aviva sponsorship of British athletes since 1999. In 2010 alone H+K Strategies delivered campaigns totalling over £13 million EAV with 3.9 million consumers more likely to trust Aviva as a result of its athletics sponsorship.