See video
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Hip Hop Skip Dunk

With the London 2012 Olympic Games only a year away, adidas wanted to use their sponsored assets to engage their key target demographic in London -14 to 19 year olds. H+K Strategies enlisted the help of Snoop Dogg, Warren G, world champion triple jumper Phillips Idowu and GB Basketball players, to create a hero piece of content that spoke to the adidas demographic about the Olympics, in a relevant and engaging way.

A two-minute viral film was seeded ahead of the Olympic milestone, supported through photography, behind the scenes video, media interviews and an extensive social media campaign.  The results?  The video was the most viewed sports video on YouTube on July 27, and the second most watched video on YouTube that same day. It received 160,000 views on the platform in 30 hours and 312,000 views in 7 days.