Household

In an increasingly competitive trading environment, retailers are putting pressure on consumer goods manufacturers to cut costs. At the same time it’s tougher to get the shelf space needed for promotions to cut through, particularly when gate fees are used to lock competitors out. Brands have to work harder than ever to achieve customer loyalty.

But it can be done. Insightful communication that drives more and better consumer engagement across different touch points will get more traction than a standard promotional campaign. And with the increasing focus on labelling and packaging, helping the multiples achieve their own sustainability targets can deliver real value.

We understand the tough trading environment our clients are operating in. We have a track record of delivering communication designed to drive loyalty, advocacy and sales. And we’ve been demonstrating its return on investment for years, predicting what is required to generate incremental sales. Without combined audience and sector expertise aligned to local and global trends we can create real business value.

Our experience

• Ariel Turn to 30
• Bold Pomegranate & Orange
• Fairy Big Toddle
• Future Friendly
• Ideal Standard