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H+K Strategies brought together international journalists to gain worldwide exposure of an important initiative

The Abu Dhabi Third World Future Energy Summit (January 2010) brought together industry and political leaders, investors, scientists and policy makers to address the development of renewable and alternative energies. H+K Strategies' task was to support and prepare the host, Masdar for the event.

H+K Strategies prepared media materials for Masdar’s numerous business units, as well as speeches and presentations for executives. We organised a major press conference for Masdar, Boeing, Etihad and Honeywell, where it was announced that the four partners would work together to produce the world’s first renewable biofuel for aviation. At the press conference, H+K Strategies brought together over 50 print, broadcast and online international journalists gaining worldwide exposure of an important initiative.