OC&C

Global strategy consultancy OC&C were losing too many projects to ‘big name’ competitors. Initial research suggested plenty of potential for a cut-through brand to achieve standout, within a sector awash with bland generic imagery set amidst ‘safe’ corporate blues.

Workshops identified three OC&C core values: Clarity, Collaboration, Character. This simple but strong trio drove the development of a brand projecting a singular ‘point of view’, strikingly differentiating OC&C in the sector. Bright colours (with blue used sparingly), quirky characterful imagery and a provocative point of view. Instantly recognisable on sight – ‘it could only be OC&C’.

OC&C’s media coverage rose by 270% and the new brand was swiftly and enthusiastically taken on board by the global organisation