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P&G Proud Sponsor of Mums

As a precursor to P&G’s IOC sponsorship activation, H+K Strategies launched the P&G corporate brand and Proud Sponsor of Mums campaign. Identifying the role P&G has played in mums lives for 80 years,  we developed a report unveiling the changing face of motherhood, engaging high-profile ambassadors  and key mummy bloggers to discover ‘Life before P&G'.

Additionally carrying out corporate brand profiling and encouraging Britain to Thank Mums for Mothers Day, the campaign raised awareness of P&G as the company behind mums favourite brands and achieved a combined reach of more than 528million.