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Helped Men Talk About Prostate Disease

We worked with Prostate UK to raise awareness of prostate disease.

Ahead of ‘Pants in the Park’, their flagship fundraising event, we created a pre-launch guerrilla campaign to get people talking. The Golden Pants activity alone achieved national broadcast and print coverage, creating 13,918,139 OTS and 53,873,000 OTH and helped build interest in the launch campaign that followed.