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We revitalised a 21 year old RAC motoring research publication

H+K Strategies revitalised a 21 year old RAC motoring research publication, harnessing outstanding and dedicated communications skills to deliver the awareness and recognition the Report deserved.

Careful management of the research angles, close attention paid to the news agenda, and trusting relationships with journalists resulted in sustained topical media coverage for RAC over a six month period, which positioned the motoring organisation as a leading commentator on motoring issues, and helped RAC influence policy makers at the highest level.

Overall the H+K Strategies team delivered not one but nine compelling motoring news angles on topics including drug-driving, in-car distractions and speed limits, generating coverage in media including Daily Mirror, Guardian, Daily Mail, Daily Telegraph, BBC Breakfast, Sky News and Channel 4 News. The impact was nearly five times more coverage than the previous year with a value of over £1 million, and an ROI of 10:1, significantly increasing the return on investment to RAC.