SABIC Brand

SABIC had been a successful regional petrochemical company. Rapid growth had seen them acquire a new, much larger, multinational workforce, spread across many nations and cultures. The challenge: to unite this new and extended entity into one strong, seamless global operation. We worked in close collaboration with our SABIC key contacts to refine a clear, simple and distinctive essence of what was special about the company. This, we established, was a company founded above all on long term relationships based on trust. That core truth became the heart of a comprehensive brand identity system that has united the worldwide organisation behind one core vision – ‘Sharing our futures’.  The vision focussed efforts, propelling the company from 16,000 people to 33,000, and from profits of US$0.7 billion to US$5.86 billion, over just six years.