SABIC K2010

'K' is the world’s largest plastics trade show, held in Düsseldorf every three years. SABIC had taken a major stand at K2010 and wanted to use it as an opportunity to introduce new corporate messages. A strong campaign brand that stood out amongst a busy trade show environment was required.

Building on our work with SABIC for K2007 and K2004, we developed a campaign based around four communications ‘pillars’. The campaign visuals are based around customers engaging with CGI icons, each representing a part of the story.