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Showcasing the Technology Battle of the America's Cup

H+K Strategies conducted business, technology and high end lifestyle media outreach in six key markets on behalf of BMW ORACLE Racing, one of two contenders racing for the 33rd America’s Cup, the oldest trophy in international sport. Promoting the story of the team unveiling a revolutionary 90ft by 90ft trimaran with a gigantic 600m² wing sail, H+K Strategies positioned BMW ORACLE Racing as the winning team from the outset., achieving branded press coverage in 58 carefully targeted outlets worldwide.