Soho Partners
QUESTIONS WE LOVE
Is sponsorship working for my brand? How does it create value? Am I engaging my customers in an effective way? What are the right rights? Should I have a portfolio? Is this a good opportunity or not? What’s my brand’s point of view? How can I activate this sponsorship more effectively?
WE OFFER A DIFFERENT POINT-OF-VIEW
At Soho Partners we believe Partnership is the new Sponsorship. Partnership Marketing is about putting your commercial objectives and customers first; only buying the rights you need; making sure you have the flexibility to create a real ROI; working with rights owners to create shared assets.
WE WORK WITH BRANDS TO CREATE BRAND IP and CONTENT
Partnerships should create content that people want to spend time with. We place greater emphasis on creating Brand IP – indelibly branded assets and content that a brand can own and exploit, making them less dependent on pre-packaged rights. Helping them spend more quality time with their customers.
OUR APPROACH
- EFFECTIVENESS – create commercial value
- BRAND IP – create your own indelible assets
- CONTENT – spend more time with your customers
- RIGOUR – making decisions based on data
- rights. Helping them spend more quality time with their customers.
