Volac

Volac, a market leader in dairy agricultural feedstocks, needed a brand that would support its push to add the potentially lucrative sports and lifestyle market to its client roster. 

Extensive analysis led to the development of a clear brand platform and a customer focused brand architecture based on product type. A completely new look and feel and identity system including a new logo and visual language; new colours, typography, image style and tone of voice; templates enabling consistent and cost effective future management; and a new website, www.volac.com: all came together to unite the company behind its new reality and begin taking it to the new marketplace.