Raising the profile of HCA hospital's specialist arrhythmia centres

Three HCA London hospitals; The Harley Street Clinic, The Wellington Hospital and London Bridge Hospital embarked on an arrhythmia awareness campaign with the help of H+K Strategies to raise the profile of their specialist arrhythmia centres.

The six month programme was designed to raise awareness of the heart condition and highlight the pioneering work carried out by highly trained consultants at the three centres. The campaign targeted both healthcare professionals working in the primary care sector and the general public . It was predominantly media driven, focusing on the London and Greater London areas.

A variety of media materials were developed to support the campaign and ensure accurate messaging around arrhythmia . These included arrhythmia factsheets, a Pulse Quick Guide for GPs, an advertorial for the Sunday Telegraph’s ‘Healthy Heart’ supplement and patient leaflets for each hospital.

All the materials included a link to the campaign website, which was developed to provide information on the different arrhythmias and the treatments available at each hospital - www.londonarrhythmianetwork.co.uk 

The media outreach achieved coverage in more than 20 wire services, several regional outlets and national press. A further media opportunity with CNBC’s ‘Healthy Horizons’ programme led to a feature on arrhythmia being aired on their primetime programmes; Squawk Box’ at 08.55 and ‘Closing Bell’ at16.55.