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Driving ticket sales for ATP

With any new event, early communications need to be simple, clear and reinforce the message through a creative picture.

H+K Strategies recommended using Britain’s Andy Murray to help generate the picture and negotiated the use of the roof of the iconic 02 arena to help tell the story.

This launch drove a surge in ticket sales. The event attracted over 250,000 to The O2 – a sell-out. The ATP approached H+K Strategies with the brief of raising the profile of the Barclays ATP World Tour Finals – a new tennis event coming to London staged at The 02 arena and to announce that tickets for the finals were going on sale.