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Making Bold part of the fabric of life

 65% of British mums were concerned that the credit crunch had led to family treats such as holidays and day trips being deprioritised, as purse strings were stretched.

To drive awareness of Bold 2in1’s new sunshine scent, Sparkling Pomegranate and Orange Blossom, and it’s added value performance benefit in an economic downturn, H+K Strategies set about celebrating free family fun. The campaign involved launching urban beaches around the UK and inviting British families to enjoy fun seaside activities for free.

The launch drove 52 items of PR coverage including a 3 minute national TV broadcast show and a DPS in the Mirror, with independent analysis scoring very high impact scores.