See video
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Whether it's getting rid of the bags under your eyes or removing that 3-day beard, Monday's needn't be so painful any more. Video appears courtesy of Braun. The Braun Series 3 shaver helps you tackle longer hairs just as easily as short ones, for a pain-free shave. 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Whether it's getting rid of the bags under your eyes or removing that 3-day beard, Monday's needn't be so painful any more. Video appears courtesy of Braun. The Braun Series 3 shaver helps you tackle longer hairs just as easily as short ones, for a pain-free shave. 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Claimed highest ever share during key Christmas gifting time

Christmas is a key gifting period for shavers, where the big brands fight it out to win over ambivalent shoppers. H+K Strategies was briefed to launch the new Braun Series 3 shaver to an audience not necessarily aware of the benefits of foil over rotary shavers and make Braun Series 3 the preferred choice for gifting.

The campaign - which reinforced the superior comfort of the Monday morning shave after a weekend of stubble growth - achieved record value share and made the new Braun Series 3, the fastest selling shaver in the category during the key trading period.