Clearly communicating a new proposition

In response to a challenge set by Castrol, we helped to develop a campaign for product brand EDGE that clearly communicated a new proposition around “Extreme Tested” whilst also aligning it to their core football sponsorship.

In creating the concept of “Extreme Football” and supporting viral campaign, we provided Castrol with clear consultancy around how their expertise in performance analysis could effectively combine with their newfound credibility in football to deliver cut through across a mainstream audience.