Delivering incremental sales
The Future Friendly proposition is a consumer education initiative, in conjunction with leading environmental partners to promote energy, water and waste saving. Recognising the power of grass root communities, H+K Strategies has rewarded Britain’s everyday heroes for three years running for their small but not insignificant sustainability actions. The campaign uses a combination of rational and emotional endorsements, and in addition to raising awareness and building community engagement, has delivered incremental sales growth too.