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Gillette’s most successful PR launch ever

The Shavecare launch was Gillette’s most successful ER/PR launch ever superseding the award winning Gillette Fusion campaign in 2006. In addition, not only did this deliver against Gillette’s business objectives, it also contributed to a category growth of 17%.

The range is currently ahead of forecast (Gillette 10.6% value share & 15.3% volume share L4W original target was 10% value share after year one). Following the completion of this project H+K Strategies has been appointed as the PR agency on Braun (male), Wash & Go, Gillette (female) and Braun (female).