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Achieved a 1000% uplift in coverage

Kotak Mahindra Bank is one of the leading financial services groups in India with significant presence in businesses including commercial banking, retail banking, stock broking, asset management, life insurance and investment banking. 

H&K is retained to:

  • Raise the profile and awareness of Kotak’s asset management division amongst institutional and retail investors
  • Differentiate Kotak’s specialist investment offering from its competitors
  • Position Kotak as the Indian expert on Indian investment

In the first eight months of working with Kotak, H&K has:

  • Achieved a 1000% uplift in coverage, in titles including the Financial Times,  Wall Street Journal, Bloomberg TV, Financial News, Global Investor, Institutional Investor, FT Mandate, International Investor and Investment Week
  • Increased Kotak’s share of voice on Indian investment against its top ten key competitors from fifth to third position