See video
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LG Shine Launch Event from Hill & Knowlton on Vimeo.

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LG Shine Launch Event from Hill & Knowlton on Vimeo.

[value] => 8736789 [provider] => vimeo [data] => Array ( ) [version] => 0 [duration] => 0 [view] => See video ) )

Our multi-faceted campaign powered this fastest selling mobile phone

Following the highly successful launch of the LG Chocolate phone, H&K’s next challenge was to launch the LG Shine. With Shine’s higher technical specification, LG expected even greater exposure but to the media it was a variant, not a first.

 

Shine became the most popular selling handset in the UK, with European sales reaching 200,000 units in just one month, outselling Chocolate at launch.