London Eye getting consumers motivated
H+K Strategies created the “We Can Work It Out” campaign to celebrate the 2009 opening of the London Eye following its annual “health check” closure. To make sure Londoners were also sticking to their New Year keep-fit regime, H+K Strategies organised a lunch-time work out event with Mr. Motivator.
A Facebook group was set up, pre-coverage was secured and despite the rain, over 200 people turned up and joined in. As well as extensive pre and post event media coverage, over 45,000 people viewed the footage on YouTube.
