See video
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The heavy rain and boggy grass didnt put off the fitness fans, as hundreds donned colourful ponchos and joined in the fitness gurus routine, determined to keep up their new year health kick. After leading the crowd through an energising and upbeat routine, Mr Motivator took a flight on the worlds largest cantilevered observation wheel, where he offered tips on how to stay fit at home or at your desk for those who couldnt make it down to the Eye. The London Eye has just opened for the year after completing its annual check up and hosted the free lunchtime work out to encourage visitors to do the same and keep health and fitness at the top of their agenda in 2009. 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The heavy rain and boggy grass didnt put off the fitness fans, as hundreds donned colourful ponchos and joined in the fitness gurus routine, determined to keep up their new year health kick. After leading the crowd through an energising and upbeat routine, Mr Motivator took a flight on the worlds largest cantilevered observation wheel, where he offered tips on how to stay fit at home or at your desk for those who couldnt make it down to the Eye. The London Eye has just opened for the year after completing its annual check up and hosted the free lunchtime work out to encourage visitors to do the same and keep health and fitness at the top of their agenda in 2009. 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The heavy rain and boggy grass didnt put off the fitness fans, as hundreds donned colourful ponchos and joined in the fitness gurus routine, determined to keep up their new year health kick. After leading the crowd through an energising and upbeat routine, Mr Motivator took a flight on the worlds largest cantilevered observation wheel, where he offered tips on how to stay fit at home or at your desk for those who couldnt make it down to the Eye. The London Eye has just opened for the year after completing its annual check up and hosted the free lunchtime work out to encourage visitors to do the same and keep health and fitness at the top of their agenda in 2009. 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London Eye getting consumers motivated

H&K created the “We Can Work It Out” campaign to celebrate the 2009 opening of the London Eye following its annual “health check” closure. To make sure Londoners were also sticking to their New Year keep-fit regime, H&K organised a lunch-time work out event with Mr. Motivator.

A Facebook group was set up, pre-coverage was secured and despite the rain, over 200 people turned up and joined in.  As well as extensive  pre and post event media coverage, over 45,000 people viewed the footage on YouTube.