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We went to the circus and back with Take That

When Play.com briefed H+K Strategies to help raise its profile amongst music fans and engage with a wider female and youth demographic, we advised the online retailer to sponsor one of the UK's hottest band tours in 2009 – Take That’s The Circus Live 2009 tour. 

H+K Strategies were responsible for amplifying the tour sponsorship with an integrated PR campaign; publicising exclusive content from the tour, placing exclusive competition collateral in a wide spectrum of media and hosting a number of media, influencers and celebrities throughout the coveted tour. The public were also given the opportunity to win money-can't-buy tickets to all of the tour dates, driving sales and relationships with new customers .  The campaign resulted in over 190 pieces of print, online, broadcast and lifestyle media coverage, generating a massive 165 million opportunities-to-see. In addition, over a million fans experienced the presence of the brand at 21 venues nationwide.