See video
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Robinsons' Wimbledon campaign from Hill & Knowlton on Vimeo.

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Array ( [0] => Array ( [embed] =>

Robinsons' Wimbledon campaign from Hill & Knowlton on Vimeo.

[value] => 8860703 [provider] => vimeo [data] => Array ( [emthumb] => Array ( ) ) [version] => 0 [duration] => 0 [view] => See video ) )

Robinsons' Wimbledon

H+K Strategies was challenged to PR the longstanding association between Robinsons & Wimbledon Tennis Championships. Activity was designed to support the on-pack promotion, create a media ‘buzz’ and build further awareness around the brand / sponsorship. Working with former GB No. 1 Tim Henman, we set about training singer Alesha Dixon to play the queue on the Robinsons Mini Court on the first morning of the tournaments.

Hill+Knowlton Strategies' campaign delivered the best ever year for Robinsons at Wimbledon with coverage at rate card valued at £3 million and a on investment based on AVE: 49:1.