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Establishing Splenda as an essential baking ingredient

H+K Strategies was asked to build on two very successful campaigns for Splenda, whilst communicating the versatility, taste and low calorie message of the product and leveraging the communications platform – ‘Let’s Start Enjoying Sweetness Again’.

H+K Strategies developed ‘The Sweet Life’ – 101 indulgent recipes made with Splenda - in association with Antony Worrall Thompson and Melinda Messenger to establish Splenda as an essential baking ingredient and generate new news.

The campaign achieved;

  • 24.6% increase in coverage YOY
  • ROI of 12:1
  • 40,000 copies of the recipe book sold-to-date