See video
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Stowells from Hill & Knowlton on Vimeo.

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Array ( [0] => Array ( [embed] =>

Stowells from Hill & Knowlton on Vimeo.

[value] => 8674964 [provider] => vimeo [data] => Array ( [emthumb] => Array ( ) ) [version] => 0 [duration] => 0 [view] => See video ) )

Reaching over 27 million consumers

We created an innovative branded content campaign for Stowells wine to breakdown the consumer confusion and snobbery that surrounds wine.

We worked with Hell’s Kitchen and Emmerdale star Adele Silva – who knew nothing about wine – to create the first ever celebrity wine blends – a French red and an Italian white.  Adele’s journey of discovery was filmed and released online as a series of video podcasts.

Over 27 million consumers were reached. Adele's white wine for Stowells was the best selling new wine in Threshers that year.