Launching the Mini Kumato®
H+K Strategies was briefed by Syngenta to launch the Mini Kumato®, available in Marks & Spencer stores, to consumer and trade media. H+K Strategies developed "Kumato®, the tomato to suit all tastes" to distinguish the key colour changing attributes of Syngenta's new mini Kumato®. Armed with our campaign platform the main objective was to ensure that Syngenta, the developers, were referenced in all media coverage as predominantly as M&S (the exclusive retailer).
There was a 5:1 return on investment, which meant a great sales result.