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Launching the Mini Kumato®

H+K Strategies was briefed by Syngenta to launch the Mini Kumato®, available in Marks & Spencer stores, to consumer and trade media. H+K Strategies developed "Kumato®, the tomato to suit all tastes" to distinguish the key colour changing attributes of Syngenta's new mini Kumato®.  Armed with our campaign platform the main objective was to ensure that Syngenta, the developers, were referenced in all media coverage as predominantly as M&S (the exclusive retailer).

There was a 5:1 return on investment, which meant a great sales result.