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Increased entries to the Big Toddle 2009

To support the launch of Fairy Non Bio Gel, H+K Strategies created a strategic alliance between children’s charity Barnardo’s and Fairy for the Big Toddle fundraising event. H+K Strategies managed the ‘Fairy’s Basket of Softness’ road show across the country, attending selected Toddle events.  

The campaign was supported by a high profile media relations campaign, which secured 62 pieces of coverage including LK Today, achieving a reach of over 300 million. As a result of the campaign, entries to the Big Toddle increased by 300%.