Positioned Tommy's as the maternal health experts
H&K created the ‘Let’s Talk Baby’ campaign, to re-launch Tommy’s, the baby charity.
The campaign targeted consumers and stakeholders, enabling women to share their pregnancy concerns with Tommy’s midwives . The activity reinforced the purpose of the charity and positioned Tommy’s as a charity that can help ensure that every baby has the best possible chance of being born healthily.
The campaign secured 57 pieces of branded coverage and a reach of over 100 million people.