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Positioned Tommy's as the maternal health experts

H&K created the ‘Let’s Talk Baby’ campaign,  to re-launch Tommy’s, the baby charity.

The  campaign  targeted consumers and stakeholders, enabling women to share their pregnancy  concerns with Tommy’s midwives . The activity reinforced the purpose of the charity  and positioned Tommy’s as a charity that can  help ensure that every  baby has the best possible chance of being  born healthily.

The campaign secured 57 pieces of branded coverage and a reach of over 100 million people.