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Maximising awareness

We are the agency that worked with adidas to create heroes of Team GB’s athletes ahead of the 2008 Beijing Olympic & Paralympic Games. The photography from this campaign was created to show the unique and remarkable journey each athlete has been on. Every athlete was photographed in a setting that had helped inspire them to be the sports person they are today.  

H&K maximised the awareness of this photography through the media, raising the profiles of these athletes and uniting the country behind them in support ahead of the Games. 

As well as delivering outstanding media coverage, H&K also created awareness of an open air photography exhibition of these images on London’s southbank.