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Creating the image to appear in every national newspaper following the the signing of England cricket star Kevin Pietersen

We are the agency that came up with the creative to help support adidas’ launch announcement on the contractual signing of England cricket star Kevin Pietersen. Fitting with adidas’ brand ethos of ‘Impossible Is Nothing’ H+K Strategies reacted to the news agenda, with Pietersen defeating his nemesis by scoring over 226 runs, finally beating his previous best of 158 runs, a score he had made three times previously but could not eclipse.

To support the contract announcement, H+K Strategies managed the photocall and created the image that would then appear in every national newspaper the following day.