See video
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adidas world cup ball from Hill & Knowlton on Vimeo.

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adidas world cup ball from Hill & Knowlton on Vimeo.

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Encouraging sales

H+K Strategies was briefed to deliver high visibility of the ball around launch to encourage sales of the product which went into retail at the same time. 

The FIFA Word Cup Ball is always iconic and new technology is always injected every four years to help create the story around the ball. H+K Strategies needed to tell this technology story, of the “roundest ball ever” but more importantly ensure that all the national broadcast and national print media were supplied with creative imagery that would put the new ball in the front of minds of consumers. With so many sponsors wanting early FIFA World Cup association, H+K Strategies had to pull on all of their creative powers to be able to land impactful imagery that would achieve this objective.