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Helping Yahoo! regain momentum

Hill+Knowlton Strategies helped Yahoo! regain momentum in the competitive UK market. In October 2008, H+K Strategies implemented an executive visibility campaign for UK executives.

In the first six months alone, the team generated 13 profile pieces and 6 relationship building lunch briefings which led to an increased profile and media directly approaching Yahoo! for comment on industry stories. H+K Strategies also successfully supported 37 Yahoo! new announcements within the UK trade press within the last 12 months.