Food + Drink

A Saturday night dinner at The Wolseley or midweek burger at Deptford’s pop-up Meateasy. Shopping for preserves at Fortnum and Mason or price checking at Tesco. Supping a Bellini at Harry’s Bar or trying out a new cocktail at Hoxton’s Callooh Callay. Reading Delicious or blogging on Word of Mouth. Tradition versus innovation. Mainstream media versus social media – that’s the agenda that is currently driving the PR industry.

The ever changing media landscape is having a huge impact on the way we engage with consumers. At the same time, the food we eat, how we get it and what it means to us is changing at almost the same pace.

At H+K Strategies our role is to make sense of these developments and translate them into effective communications strategies for our clients that truly engage consumers whilst delivering against business objectives.

Our dedicated Food + Drink team has the experience, passion and specialist knowledge to navigate the vast and varied food and drink landscape to help our clients tell their story effectively.

We have proven expertise in developing creative campaigns that will cut through and deliver real results. For some of our clients that means working with other creative agencies to develop platforms that work across all communications disciplines. For others it means coming up with tactical ideas to deliver quick results.

With our food and drink campaigns also comes the need to negotiate the ever-changing political legislation and the growing concerns over health issues, particularly obesity. Influencer contact programmes are at the heart of everything we do for clients like Fruit Shoot, Splenda, Belvita and Dairylea and we have the skills, experience and contacts to help deliver a shift in public perceptions through academics, nutritionists, Governmental health bodies and pressure groups alike.

Request a call back

Drop us an email

Send us your brief