From legs eleven to bikini heaven

In the face of intense competitor NPD, we were asked to credibly shift focus to the bikini line to tackle Wilkin Sword head on. The stand alone PR campaign focused on activating influencer instructionals through social media and key bloggers, with testimonials used at point of sale and culminating in unprecedented levels of PR impact that ensured Venus reclaimed market leadership in the key summer trading period. The campaign is now being reapplied globally.