Our philosophy / 3P Communications™
We believe that in today’s world the strongest companies need to align their business and communications strategies around performance and purpose to drive audience preference.
We are leaving behind the post-industrial age when making the best product was enough and the information age when data was a differentiator. We are entering a new age, the Purposeful Age.
In this new age a traditional business plan and brand strategy is no longer enough, they are too easily pried apart and disrupted. In the Purposeful Age companies and institutions have the opportunity to join a meaningful conversation around things that matter, take their place in culture and demonstrate their responsibility to society.
At H+K our purpose in this new age is to inspire creative and curious conversations that help brands and the public communicate to build better outcomes for everyone.
In order to do this we have developed our own communications model. We call it 3P Communications™.