Association of Tennis Professionals Terracotta Tennis.jpg)
We commissioned an artist to create iconic sculptures of the top eight men's tennis players in the style of Terracotta Warriors. Our statues were based on the ancient Chinese statues to reflect the players' battle to qualify for the end of year Tennis Masters Cup tournament in Shanghai.
The Warriors campaign achieved a global reach of over 300m, sell out crowds in Shanghai (the Chinese fans were as equally excited about seeing the statues as they were the tennis) and all eight statues have now been installed at Wimbledon for UK fans to see up to and including the 2008 Championships.