Increasing brand value share
When H&K was briefed to amplify the new Daz advertising platforms: Daz Revitalizes your Whites, we proposed a campaign to revitalize Britain’s dance moves with a national search to find Britain’s Most Daz-ling dancer launching the competition with a hilarious viral streamed on YouTube starring Ricky Tomlinson. The PR activity highly contributed to the results – in March 2007, the brand value share rose by 0.5% and the brand saw an increased share of display during the quarter.