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We launched Infused with Imagination for Bombay Sapphire

We were challenged by Bombay Sapphire to launch its new ‘Infused with Imagination’ brand concept and Imagination Installation, a 3D visual interpretation of the brand philosophy

Hill+Knowlton Strategies organised a launch event at a trendy Central London gallery to mark the occasion and engage with key stakeholders. Guests were invited to an exclusive viewing encompassing leading marketing trade press as well as design and creative media.  Whilst learning more about the brand and appreciating the innovative installation, guests also enjoyed themed infused cocktails and canapés. Result

  • Over 26 pieces of global, trade and social media coverage achieved
  • 100% of coverage was favourable or neutral in tone
  • Over two-thirds of coverage included a visual of the Installation
  • Independent analytics show that over a million of readers are likely to remember the campaign
  • 77% of coverage contained at least one key message