H&K Strengthens Analyst Relations Offer
Nov 22, 2007
Hill & Knowlton (H&K) has announced the appointment of two dedicated analyst relations consultants to its UK Analyst Relations (AR) practice, led by Dominic Pannell. Dominic will be joined by senior consultant Marc Duke and by Agnieszka Augustyniak, who joins from outsourcing giant TCS. The investment follows considerable success in winning AR business both from H&K’s existing PR client roster and as an offering in its own right. Current clients include Yahoo!, Mamut and KCI.
Marc, who has ten years AR experience from a broad range of clients, has been working with H&K on a freelance basis since September and joined on a permanent basis on 1st November. Agnieszka joins H&K on 14th November.
Marc will work with Dominic to expand H&K’s AR practice into a broader influencer proposition. Early work in this area has already resulted in H&K winning AR work for healthcare client, KCI, and Marc will look to increase this healthcare penetration as well as build on the existing technology client work.
Agnieszka will increase H&K’s execution capabilities, managing existing programmes and ensuring high-quality delivery against client objectives. Moreover, her experience in outsourcing is particularly relevant to H&K’s AR client base.
The expansion in AR is part of a broader growth strategy of the technology practice led by Lee Brooke.
Of the recent hires, Lee said: “Analyst Relations is a high-value proposition to our clients and with the individuals we now have and our subscriptions to eight of the major analyst firms, we are far ahead of the competition. In addition to being a flourishing practice in its own right under Dominic’s leadership, AR also helps win PR business. It provides us with the insight and engagement that gets client interest so we can showcase the rest of our communications capabilities.”